Fima is an exclusive diamond manufacturer and wholesaler based in Tel-aviv and Antwerp, providing Jewelers and Designers with unique diamonds. Fima it’s a family business and the name Fima is the name of CEO grandfather. Fima specialise in two main diamond kinds: Vintage and Super Modern. Both very rare and unique. I created their new identity brand concept with a brand new logo, stationery, packaging designs and web design. The concept of the logo was to combine old and new, vintage and modern, so I decided to create an emblem, very exclusive sign, composed by an F created from 2 kinds of fonts..one very old and the second very modern to reflect exactly what the business does.