Election for Kyiv City council and Kyiv Mayor.
Viktor Pilippishin was a new politician on the rise in Kyiv.
Former businessman and second member in the Litvin Block list.
Strategy team decided to do a campaign that focus on people with the leading slogan of: People first
Although we didn’t win the campaign was quite successful and raise the public awareness of VP much higher.
I had a blast and had to meet great and beautiful people.
Thank you Kyiv!
To visualise the strategy of people first we decided to show VP together with real people in a series of four main billboards, each one focusing on a different class of people, from all ages and social backgrounds.
(The chosen group of people where the ones targeted in research as the most weak working/social classes in Ukraine).
We tried to brand him as someone who cares, first of all, about those citizens of Kiev.
We decided to shoot him together with them, around him, listening to him, believing in his words.
Problem is he was not very popular so it was not very easy to recognise him in the pictures..:)
Another problem was that in reality VP was a very busy man, especially at those campaign times, so when we actually had to do the shootings with the people there, he could barely spare some time to work with us. He didn’t like the cameras in short.
Finally he left after half an hour and without a single good shot with the people. Instead I had to shoot the people separately with a double stunt and plant his head in photoshop on all posters.