Jerusalem Elections for Mayor 2008
One of the most sectarian election battles Israel has ever seen, Jerusalem choose a new secular Mayor to replace the current ultra-orthodox one.
Barkat, a city councilman and high-tech entrepreneur, had a very difficult task ahead. We wanted to brand him as someone who will take care of ALL Jerusalem people, Orthodox and Seculars as one.
We used 3 main colours, blue and white(israeli flag) and Orange(pretty symbolic at the time targeting the more orthodox potential voters) together with modern pointing forward kerning Typography.
Main Slogan: Nir Barkat, Mayor.