General Elections Campaign 2009
Avigdor Liberman is well known of a man of his word. A very strong political figure in Israel with a very clear agenda. Strategy Team came up with a very strong slogan and we decided to emphasise it with the red escalation mark, to be the leader of the visual brand along the slogan.
Main slogan: No Loyalty, no citizenship!
I lead the creative for several spots and one typographic that I still love today.
It was a very succesful campaign for Libermann ending it with 15 mandates and leading his party to be the number 3 on the list.